Piracy and freeware

In a country like india the piracy rates are high.Mainly the problem is the lack of awareness.People dont know the fact that softwares costs in real money and those who do tend to use pirated ones as they dont know that there are freeware versions which can do the same function some times even better.Our government is showing ads about consumer in almost all the main channels.If they can add some awareness ads about piracy it can make a difference.Another way to approach this problem may be to popularise the use of credit cards.Atm cards can doubble up as credit cards.